画册设计/广州专业画册设计/12年专注,最佳性价比!

广州专业画册设计,专业专注企业形象设计12年！


个成功的画册策划与设计制作是一个公司产品服务与市场品牌形象传播的关键性因素之一，是全方位展示企业的重要平台。它能将产品与服务的特点，企业的竞争优势和形象风貌等企业内在的文化与外在的市场传播相结合。在行销导向的市场环境中，成进设计专业画册设计公司透过精准的策略定位、市场区隔与专属的独特性，形塑出企业的独有价值，创造具备品牌影响力的企业画册设计、宣传画册设计和产品样本设计，为企业产品，不论在商品销售上或者消费者认同上，创造出更高的附加效益！

关于核能设计：

核能品牌策划整合机构（核能文化传播有限公司）作为一家为企业提供深度品牌服务的广告公司。是一家集品牌代理、策划、创意设计、专业影视广告片、专题片、公关媒体投放、执行等为一体的专业综合广告公司，秉承“专注、专业、高效”的理念在广告业中迅速成长，作为广州4A广告协会成员特约单位和中国最具实力的广告设计公司之一， 由业内资深专业人士组成品牌管理团队，均来自实战一线，拥有丰富的市场经验和企业服务经验，为国内外数百家企业提供成功的品牌策划和专业形象设计，拥有丰富的品牌运作经验和成功案例。成立十年间已为200余家大中型企业（其中包括华润万家、海尔集团、合生地产、奔驰汽车、科宝集团）成功提供品牌规划设计和推广服务。

我们以品牌视觉设计为核心，以创新意念和国际化视觉表达为客户创造深度价值！

我们所要做的就是把企业或产品的商业策略同视觉设计有机结合在一起，使品牌设计能够融合市场和销售因素，真正的能让广告创造无限价值！

多年来，核能传播一贯秉承观念国际化，作业本土化的宗旨，以精准独到的市场、消费者研究为特色，以创新、实战的整合传播策略为指导，以强大的媒介研究企划、媒介购买为依托，为众多行业领导企业提供最佳服务。

核能品牌策划整合机构企业使命：
为更多中国企业在世界“商业战役”中，提供营销策略与广告“核”武器，让中国拥有更多世界品牌，让更多中国品牌拥有世界！

关于锐利专业摄影：

锐利专业广告摄影是核能品牌策划整合机构旗下一家专业从事专业摄影广告摄影的专业摄影公司;锐利的摄影能力在于：专业的行业专家摄影师团队及投资200多万元的摄影器材设备，同时具有营销与广告策略指引的专业广告产品摄影机构，具有相当优势。锐利专业摄影为多家世界知名企业的定点摄影机构。由全国十佳摄影师孙恺和几个国际4A精英携手组成，专注广告摄影，走精品化路线，为广大企业客户提供超值拍摄品质的影像。高品质摄影得到更多企业客户的青睐，我们不满足多项作品获奖和已经取得的成绩，更要客户成功！

锐利专业摄影基础定位：
中国最强的产品广告摄影基地-图片形象品质国际化，给你全球最高性价比！

更多精华，请详细浏览国际广告影像论坛：
http://www.sunbingchun.com/bbs


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核能品牌策划整合传播有限公司：
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锐利专业广告摄影机构：
服务热线： 13828499589 020-85945067
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地址：
策划设计部：
广州市麓苑路42号之三淘金科研综合大厦301-302
平面影棚：
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设计（design）指美术指导和平面设计师如何选择和配置一条广告的美术元素。设计师选择特定的美术元素并以其独特的方式对它们加以组合，以此定下设计的风格——即某个想法或形象的表现方式。
设计通过一种空旷感来突出讯息。首先，摄影的大小抓住了人们的注意力，疏朗的正文使广告轻松宜人，文案中充满了空白，给人一种整洁、易读的感觉。广告虽然使用了多种不同元素，这些空白却使得各元素之间都能保持和谐与平衡。
在美术指导的指导下，几位美工制作出广告概念的初步构图，然后再与文案配合，拿出自己的平面设计专长（包括摄影、排版和绘图），创作出最有效的广告或手册。
布局图
布局图（layout）指一条广告所有组成部分的整体安排：图像、标题、副标题、正文、口号、印签、标志和签名。
布局图有几个作用，首先，布局图有助于广告公司和客户预先制作并测评广告的最终形象和感觉，为客户（他们通常都不是艺术家）提供修正、更改、评判和认可的有形依据。
其次，布局图有助于创意小组设计广告的心理成分——即非文字和符号元素。精明的广告主不仅希望广告给自己带来客流，还希望（如果可能的话）广告为自己的产品树立某种个性——形象，在消费者心目中建立品牌（或企业）资产。要做到这一点，广告的“模样”必须明确表现出某种形象或氛围，反映或加强广告主及其产品的优点。
因此，在设计广告布局初稿时，创意小组必须对产品或企业的预期形象有很强的意识。在林地一例中，创意人员之所以将占据主要位置的空旷的图片与疏落有致的文案相组合，主要原因就是为了形象。广告立即在目标受众的心目中留下了不可磨灭的印象，为品牌平添了几分价值。
第三，挑选出最佳设计之后，布局图便发挥蓝图的作用，显示各广告元素所占的比例和位置。一旦制作部经理了解了某条广告的大小、图片数量、排字量以及颜色和插图等这些美术元素的运用，他们便可以判断出制作该广告的成本。
小样
小样（thumbnail），是美工用来具体表现布局方式的大致效果图，很小（大约为3×4英寸），省略了细节，比较粗糙，是最基本的东西。直线或水波纹表示正文的位置，方框表示图形的位置。然后，中选的小样再进一步发展。
大样
在大样中，美工画出实际大小的广告，提出候选标题和副标题的最终字样，安排插图和照片，用横线表示正文。广告公司可以向客户——尤其是在乎成本的客户——提交大样，征得他们的认可。
末稿
到末稿（comprehensive layout/comp）这一步，制作已经非常精细，几乎和成品一样。末稿一般都很详尽，有彩色照片、确定好的字体风格、大小和配合用的小图像，再加上一张光喷纸封套。现在，末稿的文案排版以及图像元素的搭配都由电脑来执行，打印出来的广告如同四色清样一般。到这一阶段，所有图像元素都应最后落实。
样本
样本体现手册、多页材料或售点陈列被拿在手上的样子和感觉。美工借助彩色记号笔和电脑清样，用手把样本放在硬纸上，然后按尺寸进行剪裁和折叠。例如，手册的样本是逐页装订起来的，看起来同真的成品一模一样。
版面组合
交给印刷厂复制的末稿，必须把字样和图形都放在准确的位置上。现在，大部分设计人员都采用电脑来完成这一部分工作，完全不需要拼版这道工序。但有些广告主仍保留着传统的版面组合方式，在一张空白版（又叫拼版pasteup）上按各自应处的位置标出黑色字体和美术元素，再用一张透明纸覆盖在上面，标出颜色的色调和位置。由于印刷厂在着手复制之前要用一部大型制版照相机对拼版进行照相，设定广告的基本色调，复制件和胶片，因此，印刷厂常把拼版称为照相制版（camera-ready art）。
在设计过程的任何环节——直至油墨落到纸上之前——都有可能对广告的美术元素进行更改。当然，这样一来，费用也可以随环节的进展而成倍地增长，越往后，更改的代价就越高，甚至可能高达十倍。
认可
文案人员和美术指导的作品始终面临着“认可”这个问题。广告公司越大，客户越大，这道手续就越复杂。一个新的广告概念首先要经过广告公司创意总监的认可，然后交由客户部审核，再交由客户方的产品经理和营销人员审核，他们往往会改动一两个字，有时甚至推翻整个表现方式。双方的法律部再对文案和美术元素进行严格审查，以免发生问题，最后，企业的高层主管对选定的概念和正文进行审核。
在“认可”中面对的最大困难是，如何避免让决策人打破广告原有的风格。创意小组花费了大量的心血才找到有亲和力的广告风格，但一群不是文案、不是美工的人却有权全盘改动它。保持艺术上的纯洁相当困难，需要耐心、灵活、成熟以及明确有力地表达重要观点、解释美工选择理由的能

画册色彩配搭细节说明
更多>>......
色彩与眼睛的重要性就象我们的耳朵一定要欣赏音乐一样，很难想象如果在一个没有色彩世界里，将会是什么样子？
绿色要非常谨慎地使用，因为对大多数人来说，他都产生一种强烈的感情，有积极的也有消极的。在某些情况下，它是一种友好的色彩，表示忠心和聪明。绿色通常用在财政金融领域，描述生产领域、卫生保健领域，但在很多人内心深处，它常被比作成嫉妒、卑鄙。
灰色在多数情况下，有保守意味，它代表实用，悲伤、安全和可靠性。它也许是一种令人厌烦的颜色，代表行事古板、无生命力。把它作为背景是难以致信的，除非你想把暗淡和保守的思想传达你的顾客，你最好选择其它中性色做背景色，如浅褐色和白色。但是如果灰色适当地用一定冷色调和，如表现抑郁、沮丧也许会是成功的。?
对大多数人来说淡紫色是另一种能表达色彩情感的颜色，经常被运用在浪漫的故事里，思乡怀旧场合，以及讲求优美的情况下，对于表现创造性、不平常性、与难忘性方面，它也是经常使用。
无论我们是否喜欢粉红色、浅紫色。它都富于温柔和娇柔的涵义，要求我们在使用时一定要依您的具体情况而定。
紫色是一种神秘的色彩，象征皇权和灵性，对于非传统和创造性方面，它不仅是好的选择，而且是唯一选择。
橙色是暖色调，寓意热心、动态和豪华。如果你要表现艳丽而引人注目，那么请使用橙色！作为一种突出色调时，它可能刺激你的顾客情感，因此最好节约地使用，把它放在外表突出工作位置就行了。并且一定记住要谨慎地使用橙色和蓝色搭配。?
红色是最热烈的颜色，表达热情和激情的意思。热与火，速度与热情，慷慨与激动，竞争与进攻都可用红色体现。它也许是刺激的不安宁的颜色。但与褐色、蓝色浅紫色一起使用，就不太妙了。红色所表达的气质象橙色、褐色、黄色一样，你会很容易表达出你的情感。

在设计中，我们有更多地色彩可以选用，但一定要选择我们最合适的色彩。

画册印刷与网版印刷
大幅面喷墨印刷是画册印刷的一种方式，与传统的网版印刷方式相比，具有很多优势。尤其是近年来发展极为迅速，已逐渐渗透到传统印刷领域。本文论述了大幅面印刷的现状与发展，并分析了大幅面印刷与传统网版印刷机遇与挑战并存的关系。印刷商要正确看待与把握两者之间的关系。
数码印刷作为一种全新的印刷解决方案正在迅速地发展，并已渗透到传统印刷涉及的各个领域，尤其是大幅面喷墨印刷，已成为近几年发展最快、最受厂商关注和用户青睐的方式，有着广泛的市场和巨大的发展前景。
一、大幅面印刷的现状 随着大幅面印刷市场的扩展，其应用范围明显扩大，除了海报、广告和标志牌，现在大幅面印刷厂还生产大幅面数字化样张、集装箱、商业展览会、零售点的旗帜和海报以及戏剧和电影的幕布等，甚至进行精细艺术印刷品的印刷。

现在，由于喷墨技术能够解决很多问题，其在整个行业几乎随处可见。目前，喷墨印刷主要有3种方法：热喷法，将液体油墨加热并通过精细的喷嘴喷射到承印材料上；压电法，应用电脉冲（而不是加热）释放出油性的固体油墨；相变法，打印机熔解填充的蜡状颜料，然后将其喷射到承印材料上。这3种不同的印刷方法的印刷速度大不相同，液体热喷的速度最慢，压电方法最快，相变法居于二者之间。

在化妆品、时装、食品、手表和珠宝等的招贴广告方面，照片招贴画的生产仍然保持着相当大的市场份额，这主要是因为数字化写真机的出现。而由于大幅面喷墨印刷机的速度越来越快，生产成本正越来越低，所以越来越多的高质量产品正在采用这一新技术进行生产。

?随着数字化技术的发展，光学照相生产已经转向数字化照相生产，采用激光或LED成像技术和装置，将连续调照片图像“写”到照相材料上，然后再用传统的化学方法冲洗显影。这种新的成像方法使照相晒印生产获得新生，因为晒印生产比喷墨印刷便宜许多。但数字化照相写真技术基本投资高，达25万美元以上，相比之下，喷墨技术的基本投资只是它的10%。 喷墨印刷系统比较灵活，能够在各种不同类型的承印材料上印刷，同一台机器也可以有多种应用，而照相写真只限于在纸上或室内背后照明的灯箱片上使用。大幅面喷墨印刷市场发展越来越快，耗材品种也越来越多，而随着生产能力的增强，必然迫使耗材价格下降。但机器的印刷分辨力不会比今天有明显的提高，至少在招贴画应用领域是这样。

二、大幅面喷墨印刷的发展 大幅面喷墨印刷技术的核心是墨水与喷墨头，所以墨水与喷墨头的发展情况决定着大幅面喷墨印刷的发展。

目前，墨水与喷墨头都有很大发展。喷墨机使用的油墨走过了从传统水性油墨到溶剂型油墨，再到新一代水性油墨的发展历程。传统水性油墨色彩饱和度好，对喷头和耗材损害小、污染小，但不防水、不抗紫外线。新一代水性油墨解决了防水、抗紫外线等问题，同时具备色彩鲜艳、无腐蚀、无污染等诸多优点，克服了大型喷绘机产品不能进入室内的障碍，必将成为喷绘机用油墨的主流。当前使用环保型水性油墨的有赛天使的SuperJet和CorJet画册印刷印刷机。 由于SuperJet和CorJet使用了新一代喷头和环保水性油墨，它们一进入市场就备受关注。
设计（design）指美术指导和平面设计师如何选择和配置一条广告的美术元素。设计师选择特定的美术元素并以其独特的方式对它们加以组合，以此定下设计的风格——即某个想法或形象的表现方式。
设计通过一种空旷感来突出讯息。首先，摄影的大小抓住了人们的注意力，疏朗的正文使广告轻松宜人，文案中充满了空白，给人一种整洁、易读的感觉。广告虽然使用了多种不同元素，这些空白却使得各元素之间都能保持和谐与平衡。
在美术指导的指导下，几位美工制作出广告概念的初步构图，然后再与文案配合，拿出自己的平面设计专长（包括摄影、排版和绘图），创作出最有效的广告或手册。
布局图
布局图（layout）指一条广告所有组成部分的整体安排：图像、标题、副标题、正文、口号、印签、标志和签名。
布局图有几个作用，首先，布局图有助于广告公司和客户预先制作并测评广告的最终形象和感觉，为客户（他们通常都不是艺术家）提供修正、更改、评判和认可的有形依据。
其次，布局图有助于创意小组设计广告的心理成分——即非文字和符号元素。精明的广告主不仅希望广告给自己带来客流，还希望（如果可能的话）广告为自己的产品树立某种个性——形象，在消费者心目中建立品牌（或企业）资产。要做到这一点，广告的“模样”必须明确表现出某种形象或氛围，反映或加强广告主及其产品的优点。
因此，在设计广告布局初稿时，创意小组必须对产品或企业的预期形象有很强的意识。在林地一例中，创意人员之所以将占据主要位置的空旷的图片与疏落有致的文案相组合，主要原因就是为了形象。广告立即在目标受众的心目中留下了不可磨灭的印象，为品牌平添了几分价值。
第三，挑选出最佳设计之后，布局图便发挥蓝图的作用，显示各广告元素所占的比例和位置。一旦制作部经理了解了某条广告的大小、图片数量、排字量以及颜色和插图等这些美术元素的运用，他们便可以判断出制作该广告的成本。
小样
小样（thumbnail），是美工用来具体表现布局方式的大致效果图，很小（大约为3×4英寸），省略了细节，比较粗糙，是最基本的东西。直线或水波纹表示正文的位置，方框表示图形的位置。然后，中选的小样再进一步发展。
大样
在大样中，美工画出实际大小的广告，提出候选标题和副标题的最终字样，安排插图和照片，用横线表示正文。广告公司可以向客户——尤其是在乎成本的客户——提交大样，征得他们的认可。
末稿
到末稿（comprehensive layout/comp）这一步，制作已经非常精细，几乎和成品一样。末稿一般都很详尽，有彩色照片、确定好的字体风格、大小和配合用的小图像，再加上一张光喷纸封套。现在，末稿的文案排版以及图像元素的搭配都由电脑来执行，打印出来的广告如同四色清样一般。到这一阶段，所有图像元素都应最后落实。
样本
样本体现手册、多页材料或售点陈列被拿在手上的样子和感觉。美工借助彩色记号笔和电脑清样，用手把样本放在硬纸上，然后按尺寸进行剪裁和折叠。例如，手册的样本是逐页装订起来的，看起来同真的成品一模一样。
版面组合
交给印刷厂复制的末稿，必须把字样和图形都放在准确的位置上。现在，大部分设计人员都采用电脑来完成这一部分工作，完全不需要拼版这道工序。但有些广告主仍保留着传统的版面组合方式，在一张空白版（又叫拼版pasteup）上按各自应处的位置标出黑色字体和美术元素，再用一张透明纸覆盖在上面，标出颜色的色调和位置。由于印刷厂在着手复制之前要用一部大型制版照相机对拼版进行照相，设定广告的基本色调，复制件和胶片，因此，印刷厂常把拼版称为照相制版（camera-ready art）。
在设计过程的任何环节——直至油墨落到纸上之前——都有可能对广告的美术元素进行更改。当然，这样一来，费用也可以随环节的进展而成倍地增长，越往后，更改的代价就越高，甚至可能高达十倍。
认可
文案人员和美术指导的作品始终面临着“认可”这个问题。广告公司越大，客户越大，这道手续就越复杂。一个新的广告概念首先要经过广告公司创意总监的认可，然后交由客户部审核，再交由客户方的产品经理和营销人员审核，他们往往会改动一两个字，有时甚至推翻整个表现方式。双方的法律部再对文案和美术元素进行严格审查，以免发生问题，最后，企业的高层主管对选定的概念和正文进行审核。
在“认可”中面对的最大困难是，如何避免让决策人打破广告原有的风格。创意小组花费了大量的心血才找到有亲和力的广告风格，但一群不是文案、不是美工的人却有权全盘改动它。保持艺术上的纯洁相当困难，需要耐心、灵活、成熟以及明确有力地表达重要观点、解释美工选择理由的能

画册色彩配搭细节说明

更多>>......

色彩与眼睛的重要性就象我们的耳朵一定要欣赏音乐一样，很难想象如果在一个没有色彩世界里，将会是什么样子？

绿色要非常谨慎地使用，因为对大多数人来说，他都产生一种强烈的感情，有积极的也有消极的。在某些情况下，它是一种友好的色彩，表示忠心和聪明。绿色通常用在财政金融领域，描述生产领域、卫生保健领域，但在很多人内心深处，它常被比作成嫉妒、卑鄙。

灰色在多数情况下，有保守意味，它代表实用，悲伤、安全和可靠性。它也许是一种令人厌烦的颜色，代表行事古板、无生命力。把它作为背景是难以致信的，除非你想把暗淡和保守的思想传达你的顾客，你最好选择其它中性色做背景色，如浅褐色和白色。但是如果灰色适当地用一定冷色调和，如表现抑郁、沮丧也许会是成功的。?

对大多数人来说淡紫色是另一种能表达色彩情感的颜色，经常被运用在浪漫的故事里，思乡怀旧场合，以及讲求优美的情况下，对于表现创造性、不平常性、与难忘性方面，它也是经常使用。
无论我们是否喜欢粉红色、浅紫色。它都富于温柔和娇柔的涵义，要求我们在使用时一定要依您的具体情况而定。

紫色是一种神秘的色彩，象征皇权和灵性，对于非传统和创造性方面，它不仅是好的选择，而且是唯一选择。

橙色是暖色调，寓意热心、动态和豪华。如果你要表现艳丽而引人注目，那么请使用橙色！作为一种突出色调时，它可能刺激你的顾客情感，因此最好节约地使用，把它放在外表突出工作位置就行了。并且一定记住要谨慎地使用橙色和蓝色搭配。

红色是最热烈的颜色，表达热情和激情的意思。热与火，速度与热情，慷慨与激动，竞争与进攻都可用红色体现。它也许是刺激的不安宁的颜色。但与褐色、蓝色浅紫色一起使用，就不太妙了。红色所表达的气质象橙色、褐色、黄色一样，你会很容易表达出你的情感。



在设计中，我们有更多地色彩可以选用，但一定要选择我们最合适的色彩。

画册的策划
制作的关键环节是画册的整体 “策划”。可以毫不犹豫地说，现画册设计的质量要提升，要想准确反映出公司的实力，就必须在明确公司定位的情况下，走“差异化”的道路，高度重视画册的“策划”工作，借助优秀的“策划”让开口说法。

画册的图片质量作为画册的基础，也不能有丝毫轻视。我们知道，如今已经是“读图”时代，很多场合都是以图片为主来反映问题，而文字只是起到辅助作用。在这样的情况下，我们一定在摄影和设计上下功夫，请最适合的摄影师前期拍照，请最适合的设计师进行后期制作。当然画册所用纸张、印刷工艺同样十分重要，稍有不慎，之前的辛苦努力都有可能白费。

画册印刷与网版印刷
大幅面喷墨印刷是画册印刷的一种方式，与传统的网版印刷方式相比，具有很多优势。尤其是近年来发展极为迅速，已逐渐渗透到传统印刷领域。本文论述了大幅面印刷的现状与发展，并分析了大幅面印刷与传统网版印刷机遇与挑战并存的关系。印刷商要正确看待与把握两者之间的关系。

数码印刷作为一种全新的印刷解决方案正在迅速地发展，并已渗透到传统印刷涉及的各个领域，尤其是大幅面喷墨印刷，已成为近几年发展最快、最受厂商关注和用户青睐的方式，有着广泛的市场和巨大的发展前景。

一、大幅面印刷的现状 随着大幅面印刷市场的扩展，其应用范围明显扩大，除了海报、广告和标志牌，现在大幅面印刷厂还生产大幅面数字化样张、集装箱、商业展览会、零售点的旗帜和海报以及戏剧和电影的幕布等，甚至进行精细艺术印刷品的印刷。



现在，由于喷墨技术能够解决很多问题，其在整个行业几乎随处可见。目前，喷墨印刷主要有3种方法：热喷法，将液体油墨加热并通过精细的喷嘴喷射到承印材料上；压电法，应用电脉冲（而不是加热）释放出油性的固体油墨；相变法，打印机熔解填充的蜡状颜料，然后将其喷射到承印材料上。这3种不同的印刷方法的印刷速度大不相同，液体热喷的速度最慢，压电方法最快，相变法居于二者之间。



在化妆品、时装、食品、手表和珠宝等的招贴广告方面，照片招贴画的生产仍然保持着相当大的市场份额，这主要是因为数字化写真机的出现。而由于大幅面喷墨印刷机的速度越来越快，生产成本正越来越低，所以越来越多的高质量产品正在采用这一新技术进行生产。



?随着数字化技术的发展，光学照相生产已经转向数字化照相生产，采用激光或LED成像技术和装置，将连续调照片图像“写”到照相材料上，然后再用传统的化学方法冲洗显影。这种新的成像方法使照相晒印生产获得新生，因为晒印生产比喷墨印刷便宜许多。但数字化照相写真技术基本投资高，达25万美元以上，相比之下，喷墨技术的基本投资只是它的10%。 喷墨印刷系统比较灵活，能够在各种不同类型的承印材料上印刷，同一台机器也可以有多种应用，而照相写真只限于在纸上或室内背后照明的灯箱片上使用。大幅面喷墨印刷市场发展越来越快，耗材品种也越来越多，而随着生产能力的增强，必然迫使耗材价格下降。但机器的印刷分辨力不会比今天有明显的提高，至少在招贴画应用领域是这样。



二、大幅面喷墨印刷的发展 大幅面喷墨印刷技术的核心是墨水与喷墨头，所以墨水与喷墨头的发展情况决定着大幅面喷墨印刷的发展。



目前，墨水与喷墨头都有很大发展。喷墨机使用的油墨走过了从传统水性油墨到溶剂型油墨，再到新一代水性油墨的发展历程。传统水性油墨色彩饱和度好，对喷头和耗材损害小、污染小，但不防水、不抗紫外线。新一代水性油墨解决了防水、抗紫外线等问题，同时具备色彩鲜艳、无腐蚀、无污染等诸多优点，克服了大型喷绘机产品不能进入室内的障碍，必将成为喷绘机用油墨的主流。当前使用环保型水性油墨的有赛天使的SuperJet和CorJet画册印刷印刷机。 由于SuperJet和CorJet使用了新一代喷头和环保水性油墨，它们一进入市场就备受关注。

  






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The pearl river film studio
Guangdong ICP for 07024018
Design (design) refers to the art director and graphic designer how to select and configure a advertising art elements. Designers choose specific elements of fine arts and in its unique way for them to combine, in order to set the style of the design - that is, the expression of an idea or image.
Designed by a hollowness to highlight the message. First of all, the size of the photography caught people's attention, shu lang text AD relaxed pleasant, filled the blank in the copy, give a person a kind of feeling of neat and easy to read. Ads while using a wide variety of different elements, these blank makes can keep the harmony and balance between each element.
Under the guidance of art director, several artists create initial composition of the concept of advertising, and then cooperate with copywriting, come up with their own graphic design expertise (including photography, typography, and graphic), to create the most effective advertising or manual.
Layout diagram
Layout (layout) refers to an AD all part of the overall arrangement: image, title, subtitle, text, slogans, seal, sign and signature.
Layout has some effect, first of all, the layout is helpful to advertising company and customer in advance production and evaluation of the final image and feeling, for the customer (they usually are not artists) provide amended, modified, the physical basis of evaluation and recognition.
Second, advertising design layout helps to creative team psychological component - that is, the elements of text and symbols. Savvy advertisers want ads not only brings traffic for oneself, also want to (if possible) kind of personality, image advertising for their products, in consumers' mind to establish brand assets (or enterprise). To do this, the advertising of "shape" must be clearly show a image or atmosphere, reflect or strengthen the advantages of advertisers and their products.
Therefore, when designing advertising layout draft, creative team must expectations of products or corporate image has a strong consciousness. The woodland case, creative people to occupy the main position of the picture of the empty combined with light have the copywriter, main reason is that in order to image. Advertising in the target audience's mind immediately left an indelible impression, and added a few minutes for the brand value.
Third, pick out the best design, layout and play to the role of the blueprint, shows that the proportion of each advertising element and location. Once the production manager to know the size of the one of the advertising, the number of images, composing and the art elements such as color and illustrations are used, the cost of making the advertising they can determine.
Small kind
Small sample (thumbnail), the manifestation is the artists used to layout the rough rendering, small (about 3 x 4 inches), omitted details, more rough, is the most basic things. A straight line or the position of the said the body of water ripple, box said the location of the graphics. Then, select the course of further development.
details
In details, the artists draw the actual size of advertisement, put forward the final wording of the candidate headings and subheadings, illustrations and photographs, expressed in horizontal lines of text. Can advertising company to the customer, especially care about the cost of the customer, submit details, ask for their approval.
At the end of the manuscript
To the end of the manuscript (comprehensive layout/comp) this step, make have very fine, almost as well as the finished product. At the end of the manuscript is generally very detailed, have a color photo, determine a good font style, size, and cooperate with small images, plus a light spray paper sleeve. Now, at the end of the draft of the document layout and collocation are carried out by a computer to the image elements, the print ads like four-color press proof. At this stage, all image elements should be finally implemented.
sample
Sample manuals, pp material or sell more display holding by the look and feel. Artists using color marker and computer press proof, the sample by hand on the cardboard, then cutting and folding according to size. For example, manual sample is page bound, with real products look the same.
Layout of combination
At the end of the manuscript to the printing copy must be put all the words and graphics accurately position. Now, most of the designers to use the computer to complete this part of work, no idea of this procedure. But some advertisers still retains its traditional layout combinations, in a blank version (also called puzzle pasteup) according to their respective shall be marked in the position of the black font and art elements, and then covered with a transparent paper, mark color is tonal and location. Due to the printing shop before to copy with a large process camera to take pictures of puzzle, basic and tonal, set advertising copy and film, as a result, the printing is often called the puzzle photoengraving (camera ready art).
Any link in the design process - until before the ink on paper -- are likely to advertising art element changes. , of course, as a result, costs can also increase along with the progress of link multiplied, the more in the future, the cost of change, even up to ten times.
recognition
Copywriters and art direction has always faced with the problem of "recognition". The bigger advertising company and customers, this procedure is more complicated. A new concept of advertising must first approved by the advertising company, creative director, then in the client's department audit, then passed on to the client's product managers and marketing personnel audit, they tend to change one or two words, sometimes even overthrow the whole presentation. Both sides of the legal department again to strict censorship of copywriters and art elements, in order to avoid problems, finally, the concept of enterprise executives to selected and the body for review.
In the "acceptance" is the biggest difficulties, how to avoid letting the executive advertising the original style. Creative team has spent a lot of effort to find affinity advertising style, but a group of people is not copy, not artists have the right to completely change it. Is very difficult to maintain purity of art, need patience, flexible, mature and clear effectively express the important point of view, can explain the artists choose reason
Picture color supplement details description
More > >...
Color and the importance of eyes like our ears must appreciate the music, it's hard to imagine if in a world without color, what will it look like?
Green should be very careful to use, because for most people, have a strong feelings, he have positive and negative. In some cases, it is a kind of friendship, loyalty and understanding. In the field of finance, green is usually used to describe the production areas, health care, but deep down, a lot of people it has often been likened to envy, mean.
Gray in most cases, a conservative, it represents, practical, and sadness, security and reliability. It may be a boring color, on behalf of the square, no vitality. Is to take it as a background, unless you want to put the dim and conservative ideas convey your customers, you'd better choose other neutral colors for the background color, such as light brown and white. But if grey properly mixed with a certain cool color, such as depression, depression may be successful. ?
For most people the lavender can express color feelings is another kind of color, is often used in romantic story, nostalgic nostalgia, and emphasizes the beautiful case, for creativity, uneven constancy, with unforgettable sex, it is also often used.
Whether we like pink and light purple. It is rich in gentle and feminine implication, when use requirements we must depend on your specific situation.
Purple is a mysterious color, symbol of imperial power and spiritual, for unconventional and creativity, it is not only a good choice, it is the only choice.
Orange is a warm, enthusiastic, dynamic and luxury. If you want to do is gorgeous and eye-catching, so please use the orange! As a prominent tonal, it may stimulate your customer emotion, so it's best to use, put it on the appearance outstanding working position. And must remember to carefully use the orange and blue. ?
Red is the most warm color, express the meaning of enthusiasm and passion. Heat and fire, the speed and passion, generosity and excited, competition and attack can be red. It may be to stimulate the unquiet color. But used with brown, blue, shallow purple, not so good. Red expressed by temperament, like orange, brown, yellow, you can easily express your emotions.
In the design, we have more color to choose, but we must choose the most suitable color.
Pictorial printing and screen printing
Large-format inkjet printing is a way of pictorial printing, compared with the traditional way of screen printing, has many advantages. Extremely rapid development in recent years, in particular, has been gradually penetrating to the traditional printing field. This article discusses the present situation and the development of large format printing, and analyzes the traditional large-format printing and screen printing both opportunities and challenges. Printer to correct view and grasp the relationship between the two.
As a kind of new digital printing printing solution is developing rapidly, and has set up a permeated various fields of traditional printing, large-format inkjet printing, in particular, has become the fastest growing in recent years, the most attention by manufacturers and users favor, has a broad market and great prospects for development.
A, the present situation of the large format printing Along with the expansion of large format printing market, significantly expanding its application range, in addition to the posters, ads, and signs, now a large-format printers also produce large-format digital proof, containers, commercial exhibition, point-of-sale flags and posters and the curtain of dramas and movies, even in fine art prints of printing.
Now, because of inkjet technology can solve many problems, its almost everywhere in the whole industry. At present, inkjet printing mainly has three methods: thermal spraying method, heat the liquid ink and through elaborate on the nozzle to the substrate; Piezoelectric method, the application of electrical pulses (not heat) release oily solid ink; Political reform, printer melt filling of waxy paint, then sprayed onto the substrate. The three different printing methods are quite different from the printing speed, the speed of liquid thermal spray the slowest, the piezoelectric method is the fastest, reform in between.
In cosmetics, fashion, food, watches and jewelry and so on poster advertising, picture poster production still maintained a considerable market share, this is mainly because the emergence of digital photo machine. Due to large format inkjet printer faster and faster, the production cost is lower, so more and more high quality product is the production of this new technology.
? With the development of digital technology, optical camera production has shifted to a digital camera production, using a laser or LED imaging technology and equipment, the continuous adjustable photo image "write" on photographic materials, and then developed with the traditional chemical methods. This new imaging methods make photographic printing production, because is cheaper than inkjet printing many printing production. But digital camera photo technology basic investment is high, more than $250000, by contrast, inkjet technology basic investment is only 10% of it. Inkjet printing system is more flexible, able to print on various types of substrates, the same machine can also have a variety of applications, but behind the camera photo only on paper or indoor lighting box used on a chip. Large-format inkjet printing market development faster and faster, consumables varieties more and more, and with the augmentation of the production capacity, will force the material prices down. But the machine printing resolution than today have no obvious increase, at least in the poster application field.
Second, the development of large-format inkjet printing large-format inkjet printing technology is the core of the ink and ink jet head, so the development of ink and ink jet head determines the development of large-format inkjet printing.
At present, ink and ink jet head have very big development. Inkjet machine use the ink has come from the traditional water-based ink to solvent-based inks, to the development of a new generation of water-based ink. Traditional water-based ink color saturation, the nozzle and the material damage small, small pollution, but not waterproof, anti-ultraviolet radiation. A new generation of water-based ink has solved the problem such as waterproof, anti-ultraviolet radiation, at the same time have bright colors, no corrosion, no pollution, and many other advantages, to overcome the large print machine products cannot enter indoor obstacles, will become the mainstream of the print machine ink. The current use of environmentally friendly water-based ink has the angel SuperJet and CorJet pictorial printing presses. Because the SuperJet and CorJet USES a new generation of nozzle and environmentally friendly water-based ink, as soon as they enter the market.
Design (design) refers to the art director and graphic designer how to select and configure a advertising art elements. Designers choose specific elements of fine arts and in its unique way for them to combine, in order to set the style of the design - that is, the expression of an idea or image.
Designed by a hollowness to highlight the message. First of all, the size of the photography caught people's attention, shu lang text AD relaxed pleasant, filled the blank in the copy, give a person a kind of feeling of neat and easy to read. Ads while using a wide variety of different elements, these blank makes can keep the harmony and balance between each element.
Under the guidance of art director, several artists create initial composition of the concept of advertising, and then cooperate with copywriting, come up with their own graphic design expertise (including photography, typography, and graphic), to create the most effective advertising or manual.
Layout diagram
Layout (layout) refers to an AD all part of the overall arrangement: image, title, subtitle, text, slogans, seal, sign and signature.
Layout has some effect, first of all, the layout is helpful to advertising company and customer in advance production and evaluation of the final image and feeling, for the customer (they usually are not artists) provide amended, modified, the physical basis of evaluation and recognition.
Second, advertising design layout helps to creative team psychological component - that is, the elements of text and symbols. Savvy advertisers want ads not only brings traffic for oneself, also want to (if possible) kind of personality, image advertising for their products, in consumers' mind to establish brand assets (or enterprise). To do this, the advertising of "shape" must be clearly show a image or atmosphere, reflect or strengthen the advantages of advertisers and their products.
Therefore, when designing advertising layout draft, creative team must expectations of products or corporate image has a strong consciousness. The woodland case, creative people to occupy the main position of the picture of the empty combined with light have the copywriter, main reason is that in order to image. Advertising in the target audience's mind immediately left an indelible impression, and added a few minutes for the brand value.
Third, pick out the best design, layout and play to the role of the blueprint, shows that the proportion of each advertising element and location. Once the production manager to know the size of the one of the advertising, the number of images, composing and the art elements such as color and illustrations are used, the cost of making the advertising they can determine.
Small kind
Small sample (thumbnail), the manifestation is the artists used to layout the rough rendering, small (about 3 x 4 inches), omitted details, more rough, is the most basic things. A straight line or the position of the said the body of water ripple, box said the location of the graphics. Then, select the course of further development.
details
In details, the artists draw the actual size of advertisement, put forward the final wording of the candidate headings and subheadings, illustrations and photographs, expressed in horizontal lines of text. Can advertising company to the customer, especially care about the cost of the customer, submit details, ask for their approval.
At the end of the manuscript
To the end of the manuscript (comprehensive layout/comp) this step, make have very fine, almost as well as the finished product. At the end of the manuscript is generally very detailed, have a color photo, determine a good font style, size, and cooperate with small images, plus a light spray paper sleeve. Now, at the end of the draft of the document layout and collocation are carried out by a computer to the image elements, the print ads like four-color press proof. At this stage, all image elements should be finally implemented.
sample
Sample manuals, pp material or sell more display holding by the look and feel. Artists using color marker and computer press proof, the sample by hand on the cardboard, then cutting and folding according to size. For example, manual sample is page bound, with real products look the same.
Layout of combination
At the end of the manuscript to the printing copy must be put all the words and graphics accurately position. Now, most of the designers to use the computer to complete this part of work, no idea of this procedure. But some advertisers still retains its traditional layout combinations, in a blank version (also called puzzle pasteup) according to their respective shall be marked in the position of the black font and art elements, and then covered with a transparent paper, mark color is tonal and location. Due to the printing shop before to copy with a large process camera to take pictures of puzzle, basic and tonal, set advertising copy and film, as a result, the printing is often called the puzzle photoengraving (camera ready art).
Any link in the design process - until before the ink on paper -- are likely to advertising art element changes. , of course, as a result, costs can also increase along with the progress of link multiplied, the more in the future, the cost of change, even up to ten times.
recognition
Copywriters and art direction has always faced with the problem of "recognition". The bigger advertising company and customers, this procedure is more complicated. A new concept of advertising must first approved by the advertising company, creative director, then in the client's department audit, then passed on to the client's product managers and marketing personnel audit, they tend to change one or two words, sometimes even overthrow the whole presentation. Both sides of the legal department again to strict censorship of copywriters and art elements, in order to avoid problems, finally, the concept of enterprise executives to selected and the body for review.
In the "acceptance" is the biggest difficulties, how to avoid letting the executive advertising the original style. Creative team has spent a lot of effort to find affinity advertising style, but a group of people is not copy, not artists have the right to completely change it. Is very difficult to maintain purity of art, need patience, flexible, mature and clear effectively express the important point of view, can explain the artists choose reason
Picture color supplement details description
More > >...
Color and the importance of eyes like our ears must appreciate the music, it's hard to imagine if in a world without color, what will it look like?
Green should be very careful to use, because for most people, have a strong feelings, he have positive and negative. In some cases, it is a kind of friendship, loyalty and understanding. In the field of finance, green is usually used to describe the production areas, health care, but deep down, a lot of people it has often been likened to envy, mean.
Gray in most cases, a conservative, it represents, practical, and sadness, security and reliability. It may be a boring color, on behalf of the square, no vitality. Is to take it as a background, unless you want to put the dim and conservative ideas convey your customers, you'd better choose other neutral colors for the background color, such as light brown and white. But if grey properly mixed with a certain cool color, such as depression, depression may be successful. ?
For most people the lavender can express color feelings is another kind of color, is often used in romantic story, nostalgic nostalgia, and emphasizes the beautiful case, for creativity, uneven constancy, with unforgettable sex, it is also often used.
Whether we like pink and light purple. It is rich in gentle and feminine implication, when use requirements we must depend on your specific situation.
Purple is a mysterious color, symbol of imperial power and spiritual, for unconventional and creativity, it is not only a good choice, it is the only choice.
Orange is a warm, enthusiastic, dynamic and luxury. If you want to do is gorgeous and eye-catching, so please use the orange! As a prominent tonal, it may stimulate your customer emotion, so it's best to use, put it on the appearance outstanding working position. And must remember to carefully use the orange and blue.
Red is the most warm color, express the meaning of enthusiasm and passion. Heat and fire, the speed and passion, generosity and excited, competition and attack can be red. It may be to stimulate the unquiet color. But used with brown, blue, shallow purple, not so good. Red expressed by temperament, like orange, brown, yellow, you can easily express your emotions.
In the design, we have more color to choose, but we must choose the most suitable color.
Pictorial planning
Make the key link is the overall picture album "plot". Can say without hesitation, pictorial design to improve the quality of the now, in order to accurately reflect the strength of the company, must be under the condition of the company clearly positioning, following the path of "differentiation", "plot" attaches great importance to the album, with the help of a good to open "plot".
Pictorial image quality as the foundation of the album, also cannot have the slightest contempt. As we know, is now "reading pictures" era, many occasions are mainly pictures to reflect the problem, and text just play a supporting role. Under such circumstances, we must in photography and design work, please the most suitable for the early stage of the photographer take pictures, the most suitable designer to post-production, please. Of course materials used paper and printing process are also very important, not taken, before the hard work may be in vain.
Pictorial printing and screen printing
Large-format inkjet printing is a way of pictorial printing, compared with the traditional way of screen printing, has many advantages. Extremely rapid development in recent years, in particular, has been gradually penetrating to the traditional printing field. This article discusses the present situation and the development of large format printing, and analyzes the traditional large-format printing and screen printing both opportunities and challenges. Printer to correct view and grasp the relationship between the two.
As a kind of new digital printing printing solution is developing rapidly, and has set up a permeated various fields of traditional printing, large-format inkjet printing, in particular, has become the fastest growing in recent years, the most attention by manufacturers and users favor, has a broad market and great prospects for development.
A, the present situation of the large format printing Along with the expansion of large format printing market, significantly expanding its application range, in addition to the posters, ads, and signs, now a large-format printers also produce large-format digital proof, containers, commercial exhibition, point-of-sale flags and posters and the curtain of dramas and movies, even in fine art prints of printing.
Now, because of inkjet technology can solve many problems, its almost everywhere in the whole industry. At present, inkjet printing mainly has three methods: thermal spraying method, heat the liquid ink and through elaborate on the nozzle to the substrate; Piezoelectric method, the application of electrical pulses (not heat) release oily solid ink; Political reform, printer melt filling of waxy paint, then sprayed onto the substrate. The three different printing methods are quite different from the printing speed, the speed of liquid thermal spray the slowest, the piezoelectric method is the fastest, reform in between.
In cosmetics, fashion, food, watches and jewelry and so on poster advertising, picture poster production still maintained a considerable market share, this is mainly because the emergence of digital photo machine. Due to large format inkjet printer faster and faster, the production cost is lower, so more and more high quality product is the production of this new technology.
? With the development of digital technology, optical camera production has shifted to a digital camera production, using a laser or LED imaging technology and equipment, the continuous adjustable photo image "write" on photographic materials, and then developed with the traditional chemical methods. This new imaging methods make photographic printing production, because is cheaper than inkjet printing many printing production. But digital camera photo technology basic investment is high, more than $250000, by contrast, inkjet technology basic investment is only 10% of it. Inkjet printing system is more flexible, able to print on various types of substrates, the same machine can also have a variety of applications, but behind the camera photo only on paper or indoor lighting box used on a chip. Large-format inkjet printing market development faster and faster, consumables varieties more and more, and with the augmentation of the production capacity, will force the material prices down. But the machine printing resolution than today have no obvious increase, at least in the poster application field.
Second, the development of large-format inkjet printing large-format inkjet printing technology is the core of the ink and ink jet head, so the development of ink and ink jet head determines the development of large-format inkjet printing.
At present, ink and ink jet head have very big development. Inkjet machine use the ink has come from the traditional water-based ink to solvent-based inks, to the development of a new generation of water-based ink. Traditional water-based ink color saturation, the nozzle and the material damage small, small pollution, but not waterproof, anti-ultraviolet radiation. A new generation of water-based ink has solved the problem such as waterproof, anti-ultraviolet radiation, at the same time have bright colors, no corrosion, no pollution, and many other advantages, to overcome the large print machine products cannot enter indoor obstacles, will become the mainstream of the print machine ink. The current use of environmentally friendly water-based ink has the angel SuperJet and CorJet pictorial printing presses. Because the SuperJet and CorJet USES a new generation of nozzle and environmentally friendly water-based ink, as soon as they enter the market.
Tel: 86-13450261687 020-85945067 fax: 020-85945067 declined all cold calls!
E-mail:sbc2001@163.com address: south tai road no. 4, 168 3 LouKang acquisitive sharp professional photography
Guangdong ICP for 07024018